Meet Boris the Eggplant!

He May Not Be Organic, But He’s 100% Heart.

Boris the eggplant resembles a friendly purple eggplant with blonde hair, big eyes, and a wide smile, walking with arms open wide.

Challenging Toxic Masculinity One Eggplant at a Time

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Challenging Toxic Masculinity One Eggplant at a Time -

Large, slightly curved, and pumping with excitement, Boris isn’t one to hide his enthusiasm. He rises to the occasion, he’s got the stamina for long conversations, he forms incredibly deep connections, and Boris always leaves a lasting impression.

That’s because he’s got BDE…

Boundaries. Decency. And Empathy.

A single eggplant with dark purple skin on a light blue background.
Cartoon eggplant with blonde hair and purple body standing in a green field, introducing itself as Boris, with speech bubbles about being born from a field of possibility and seeking a big adventure.
A cartoon eggplant character with blonde hair standing on a colorful mosaic rooftop, saying "Hola amigos! Estoy aqui." with the cityscape of Barcelona and the architect designed buildings in the background.
A diverse group of people waiting to cross a city street at a crosswalk in Barcelona. Some are engaged in conversation, with speech and thought bubbles overlayed with humorous comments, including a cartoon eggplant character.
A woman sitting on outdoor stairs smiling, with speech bubble saying 'Turn Up The Positivity!'. A cartoon eggplant character with a blonde wig, thinking 'She's so inspiring!'. A caption at the bottom describes how she influenced a man to embrace posi
A woman sitting at a table, smiling while holding a pink pen and an open notebook, with a coffee mug nearby. A cartoon eggplant mascot with blonde hair, standing on her shoulder, says, "I've found my true calling!" The background includes a blanket a
A woman with shoulder-length brown hair, wearing a blue top, smiling and holding a film slate with a purple animated eggplant character with blonde hair next to her, outdoors with plants and stairs in the background.
A cartoon eggplant character with blonde hair and purple skin walking up stone steps in a European-style alleyway, with a speech bubble that reads "I'm soft where it matters and firm where it counts!" The alley is lined with warm-colored buildings, potted plants, and vintage lanterns. A tall tower can be seen in the background under a clear blue sky.

Perfection isn’t the goal. Connection is.

Born under the Barcelona sun amidst the land of possibility, Boris is no ordinary eggplant—he’s the official mascot of BF Media Lounge and a bold symbol of emotional resilience, positive masculinity, and radical self-love. Equal parts philosopher, cheerleader, and comedic sidekick, with just a dash of existential seasoning, Boris understands the goal isn’t perfection. It’s Connection, and he’s ready to “Turn Up The Positivity!" 

Though he once struggled with feeling "not enough"—especially after learning he wasn’t organic—Boris transformed that shame into a superpower.

Now he and Anne-Cécile are on a mission to help others feel seen, supported, and celebrated. In a world that often feels cynical, judgemental, and cold, Boris is the physically purple, emotionally-available friend cheering you on and reminding you of your worth.

When he’s not stealing the spotlight on merch or dropping wisdom bombs on socials, you’ll find Boris chilling in the fridge (hydrated, of course) contemplating the state of the world from the middle shelf. Because in a world that can forget to be kind, sometimes you have to grab it by the Boris and remember to Turn Up The Positivity.

Check out Boris Merch!

Keep up with Boris & Friends Online!

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