Meet Boris the Eggplant!

Championing positive masculinity with humour, empathy, and emotional honesty.

Boris the eggplant resembles a friendly purple eggplant with blonde hair, big eyes, and a wide smile, walking with arms open wide.

Challenging Toxic Masculinity One Eggplant at a Time

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Challenging Toxic Masculinity One Eggplant at a Time -

Large, slightly curved, and full of enthusiasm, Boris is BF Media Lounge’s flagship character and future plushie — bringing warmth, humour, and emotional intelligence to everything from films and social media to books and community experiences.

Born under the Barcelona sun, Boris believes strength and softness can coexist. Through humour, vulnerability, and heartfelt conversations, he reminds us that connection matters more than perfection.

Part comedic sidekick, part emotional support eggplant, Boris exists to help Turn Up The Positivity — one meaningful interaction at a time.

And yes, when he’s not leading cultural conversations, you’ll probably find him thoughtfully resting in the fridge.

Cartoon eggplant with blonde hair and purple body standing in a green field, introducing itself as Boris, with speech bubbles about being born from a field of possibility and seeking a big adventure.
A cartoon eggplant character with blonde hair standing on a colorful mosaic rooftop, saying "Hola amigos! Estoy aqui." with the cityscape of Barcelona and the architect designed buildings in the background.
A diverse group of people waiting to cross a city street at a crosswalk in Barcelona. Some are engaged in conversation, with speech and thought bubbles overlayed with humorous comments, including a cartoon eggplant character.
A woman sitting on outdoor stairs smiling, with speech bubble saying 'Turn Up The Positivity!'. A cartoon eggplant character with a blonde wig, thinking 'She's so inspiring!'. A caption at the bottom describes how she influenced a man to embrace posi
A woman sitting at a table, smiling while holding a pink pen and an open notebook, with a coffee mug nearby. A cartoon eggplant mascot with blonde hair, standing on her shoulder, says, "I've found my true calling!" The background includes a blanket a
A woman with shoulder-length brown hair, wearing a blue top, smiling and holding a film slate with a purple animated eggplant character with blonde hair next to her, outdoors with plants and stairs in the background.

Keep up with Boris & Friends Online!

Welcome to Film Thursdays! Did you know it took brothers Marlon and Shawn Wayans seven hours to get ready every day on the set of White Chicks?  Thankfully, it won’t take quite as long for Gian Bonnachi, one of our actors in the Penis Co
Welcome to Reboot Tuesdays! Your weekly dose of positivity, healing, and personal growth. “You cannot live to please everyone else. You have to edify, educate, and fulfill your own dreams and destiny.” Before fame, Viola Davis faced man
Welcome to Boris Monday, your weekly dose of positive masculinity! Over the weekend, Boris caught Star Wars: The Mandalorian and Grogu in theaters, and he walked out with a massive takeaway: Real strength lies beneath the armor. 🎭✨ We watch a col

Ready to flip the script?