Delulu to Trululu: Why Iām Choosing Joy in 2026
2026 is off to a roaring start ā just not quite in the way many of us had hoped.
If Iām honest, Iāve felt unsettled at times. As much as I try to put it to the back of my mind, the state of the world can feel heavy ā as though some of the lessons of history are being forgotten. I know Iām not alone in feeling a little shell-shocked, overwhelmed, and unsure of what comes next.
And so I keep coming back to the same question: what can we actually do?
I know I canāt change the world overnight.
But Iāve learned ā through science and through lived experience ā that we can change our reality.
So what is reality, exactly?
The dictionary defines reality as:
the state of things as they actually exist, as opposed to an idealistic or notional idea of them.
And yet, neuroscience reveals something quietly radical: our brains respond to repeated stories ā whether theyāre real, imagined, or anticipated ā in remarkably similar ways. The brain learns through repetition. It believes what we tell it, again and again.
Over time, those repeated stories become beliefs. And those beliefs shape how we feel, how we behave, and how we experience the world.
This realisation didnāt come to me in theory ā it came through necessity.
During my journey through perimenopausal anxiety, I reached a point where the stories I was telling myself ā about my body, my safety, my future ā were no longer sustainable. I had to find another way. That process became Reboot Your Story. And it completely shifted my perspective.
I realised that reality isnāt fixed.
Itās something we are constantly rehearsing ā emotionally, mentally, culturally.
Every meaningful shift I admire began as a story. At first, it felt unrealistic, even naĆÆve. But when enough people repeated it, embodied it, and lived from it, it slowly became normalised. What once felt ādelusionalā became accepted ā and eventually, real.
Think about that.
Another insight that now shapes everything we do is this: what we consume shapes what we believe. The stories we watch, read, and scroll past donāt stay neutral. They condition us.
Thatās why storytelling matters so deeply.
As founder of BF Media Lounge, Iāve made a conscious choice: we choose joy.
Our mission is simple and bold ā to Turn Up the Positivity.
Everything we create ā films, books, and community content ā is designed to actively shape the future we want to live in. Not by escaping reality, but by replacing outdated, fear-based narratives with stories rooted in humour, emotional honesty, and collective belief.
And in an age of increasing tension, weāve decided to double down on joy.
Our manifesto for this year is (with a humorous nod to the stories we want to share):
2026 ā the year delulu becomes trululu.
Not delulu as denial.
But delulu as direction.
The conscious decision to imagine a better emotional and cultural future ā and then walk towards it, repeatedly, until it becomes our new reality.
This year, we champion:
Women and positive masculinity
Emotional honesty without heaviness
Cultural storytelling that shifts the tone
Because change doesnāt happen in isolation. It happens when enough of us decide ā together ā to choose a different story and live it into being.
Hereās what weāre focusing on in 2026:
Reboot Your Story and our accompanying courses (already out), helping women reconnect with joy, agency, and self-trust
Producing our first short comedy film, The Penis Conundrum, exploring sex, shame, and liberation ā with humour, lightness, and heart
Deepening our connection with our community and building a network of influential women who want to help make this vision real
If this resonates with you, weād love to hear from you.
Send a DM, follow along on LinkedIn and across social media ā and be part of the shift.
Delulu to Trululu ā letās go.
If youāre curious about finding more joy and lightness in your everyday life, thatās exactly why I created Reboot Your Story ā to help women consciously reshape the stories they live by, one small shift at a time.
You can explore Reboot Your Story here.